More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

Consumers Might Spend 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users explain your services or product, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably generally prosper, review websites help make sure of that.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Facts About Business Services And Products.

Review sites are places that people go to get the facts about a business, service or product . Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal