The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among numerous that show the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

82 Percent Of Customers Check Out Review Websites Since They Wish To Buy A Service Or A Product And Want To Get The Truth About Business Product Or Services.

Users come since they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

95% Of Dissatisfied Consumers Will Return To A Company If A Company Takes Care Of Issues Quickly And Effectively

Customers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do the majority of customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal