Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the value of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably normally prosper, review websites help ensure of that.

Source: Statuslabs

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Over Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to client review data, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers builds their trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

83% Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

89% Of Customers Browse A Companies Responses To Reviews

Not only do many shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal