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Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Customers Prefer To Learn About A Business Via Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well usually succeed, review sites help make sure of that.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Purchasers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Consumers Review A Companies Replies To Reviews
Not only do many consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Since the huge majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
83% Of All Young Buyers Were Asked To Post A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal