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When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and good ratings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider
Reviews have an enormous effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
United States Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating stats show people value the opinion of peers more than any other content.
Source: Collective Bias
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online rankings stats, we discovered that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Through Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone