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The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
70% Of Customers Prefer To Discover A Business Through Posts And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management stats suggest a business's reputation does not impact just the customers. Potential team members also take a look at scores and take a look at reviews.
Source: Deloitte
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Just 6% Of Customers Don't Trust Customer Reviews At All
According to consumer review statistics, a whopping 19 percent of customers constantly trust online reviews and never a buy without checking out reviews initially.
Source: Statista
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website
Normally, 142 million consumers visit Yelp every month. This is as good a time as any if you haven't declared your free Yelp business page.
Source: RevLocal