91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the very same weight as recommendations from family and friends.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

89% Of Consumers Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, people choose to read reviews on their cell phones.

Source: Statista

Google Accounts For 57.5% Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'very influential'.

To highlight the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the huge majority of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users describe your product or service, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers