70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally flourish, review websites help make sure of that.

Source: Statuslabs

USA Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

70 Percent Of Consumers Prefer To Discover A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal