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More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now understand why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as advice from loved ones.
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When customers have to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
The Typical Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
Reviews Posted On Twitter Can Help Increase Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and outstanding ratings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Because the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone