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72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as advice from loved ones.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Corresponding with your customers develops trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers
American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
Reviews have an enormous effect on their decision when consumers have to select a service provider.
Source: DemandGenReport
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo