98% Of Yelp's Visitors Bought From A Business They Found On The Site

Typically, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Google Accounts For 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Shared On Twitter Can Help Grow Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70 Percent Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews stay without a response. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as guidance from loved ones.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal