More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Could Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their phones.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Posts, Instead Of Ads

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There is no way around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers