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US Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product and services, the more cash you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to customer review data, a whopping 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation doesn't affect just the clients. Prospective employees also take a look at scores and take a look at reviews.
Source: Deloitte
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista