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53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
89% Of Clients Review A Businesses Feedback To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of companies have outstanding and awesome rankings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users describe your product or service, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a website can only presume when it concerns trust.
Source: Review Trackers