Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Published On Twitter Can Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo