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Due To The Fact That They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.
Review websites are places that customers go to get the facts about a service, item or business. Because they have actually currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Only 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a massive 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take note of customers' recommendations online.
Source: Statuslabs
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Customers Browse A Businesses Responses To Reviews
Not only do a lot of clients read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your consumers builds their trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might expect, customers who feel this way are ready to invest more money with a business.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel