Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

89% Of Clients Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, most people choose to read reviews on their cell phones.

Source: Statista

83% Of All Younger Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp monthly. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably typically succeed, review websites help make certain of that.

Source: Statuslabs

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra