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70% Of Consumers Choose To Learn About A Business Through Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online scores statistics, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require client reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
If A Business Handles Problems Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business
Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
The Typical Review Word Count Has Become 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated content has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
The Majority Of Customers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have a massive effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83% Of All Young Clients Were Invited To Post A Review Recently
Of those asked, 80% of clients did give a review. Overall, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal