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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat clients fairly typically succeed, review sites help make certain of that.
Source: Statuslabs
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of possible clients will not even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a physician.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people choose to read reviews on their mobile devices.
Source: Statista
89% Of Customers Read A Companies Replies To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc