Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as recommendations from family and friends.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would do it to notify others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the vast majority of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Facts About The Businesses Services And Products.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista