Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Google Represents 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need client reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well generally flourish, review sites help ensure of that.

Source: Statuslabs

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have great and outstanding scores. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal