USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients have to choose a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective clients will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Because They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Sites.

Review websites are places that customers go to get the truth about a product, service or business . Due to the fact that they have actually already formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users describe your services or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp each month. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal