Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

American Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of customers did leave a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get an idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is one of numerous that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal