The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of companies have good and exceptional ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

82 Percent Of Customers Check Out Review Sites Because They Want To Purchase A Service Or A Product And Want To Get The Facts About Business Services And Products.

Review websites are places that customers go to get the truth about a product, service or business . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Company

This stat is among many that highlight the value of online scores. Now that news of client fulfillment travels this quick, keeping your clients happy is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star ranking.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Because the huge majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers check out Yelp each month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The better other users describe your service or product, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

95% Of Dissatisfied Consumers Will Return To A Company If A Business Takes Care Of Issues Quickly And Efficiently

Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers develops trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs