Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Since the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

89% Of Clients Browse A Companies Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

USA Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

If A Business Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business

Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their smart phones.

Source: Statista