Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a site can only presume when it comes to trust.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

US Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

89% Of Consumers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their smart phones.

Source: Statista