63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat customers honorably generally succeed, review sites help ensure of that.

Source: Statuslabs

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There is no way around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are looking for. Practically a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Google Represents 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

If A Company Manages To Resolve Issues Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and outstanding scores. Only 5% of companies have a score listed below three stars.

Source: Brightlocal