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63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the basic appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
US Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.
Source: Statista
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
82 Percent Of Customers Visit Review Sites Because They Want To Acquire An Item Or A Service And Want To Get The Facts About Business Products And Services.
Review sites are locations that people go to get the truth about a service, product or business. Users come since they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably generally flourish, review websites help make certain of that.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
83 Percent Of Consumers Do Not Rely On Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on customers' recommendations online.
Source: Statuslabs
Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or a legal representative.
Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters