Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Average Review Length Has Become 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

US Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Only 6% Of Customers Do Not Rely On Consumer Reviews At All

According to client review data, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

89% Of Consumers Choose To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, people choose to read reviews on their smart phones.

Source: Statista