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30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
Most Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating in fact helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when clients have to choose a service provider.
Source: DemandGenReport
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal