49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Consumers Would Definitely Give A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews remain without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers builds their trust. Even something like responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review stats, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs