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61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of businesses have outstanding and good rankings. Just 5% of companies have a score below three stars.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Published On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
89% Of Individuals Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating in fact helps your overall rating.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about very first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
72% Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still need customer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
74% Of Local Companies Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores data, we found out that a business needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz