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64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to take note of customers' suggestions online.
Source: Statuslabs
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
Customers Might Invest 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your consumers builds their trust. Even something like responding to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more cash with a business.
Source: Statuslabs
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
The Majority Of Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
83% Of All Young Clients Were Invited To Submit A Review Recently
Of those invited, 80% of customers did submit a review. In general, companies have asked 66% of all customers to post a review on their business.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Gave Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
15% Of Customers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of possible customers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc