88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

United States Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

Google Represents 57.5% Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Majority Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When customers need to pick a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal