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73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to take note of consumers' recommendations online.
Source: Statuslabs
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
If A Company Deals With Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a lawyer or a physician.
Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Over Half Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews remain without a response. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Considering that the large majority of customers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of businesses have exceptional and great ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal