89% Of Clients Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile devices.

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Over Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Handles Issues Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company

Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your customers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When customers need to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport