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49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
The Majority Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Customers Could Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The better other users describe your services or product, the more money you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from family and friends.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a huge impact on their decision when consumers have to select a service provider.
Source: DemandGenReport
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal