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73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective clients are searching for. Nearly a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews data, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews go on without a response. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores statistics, we found out that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Over Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
83% Of Clients Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' recommendations online.
Source: Statuslabs
98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Generally, 142 million consumers visit Yelp monthly. This is as good a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs