Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually use them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers have to select a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Google Represents 57.5% Of All Reviews World-wide

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone