86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and awesome rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as recommendations from family and friends.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

72% Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need client reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, folks prefer to read reviews on their mobile devices.

Source: Statista