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15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential clients will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews remain without a reply. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Considering that the large bulk of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic appeal of a website can only presume when it comes to trust.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
70 Percent Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz