Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp every month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to client review statistics, a tremendous 19% of consumers constantly trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a site can just presume when it comes to trust.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Most Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating really helps your overall rating.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

If A Company Takes Care Of Issues Rapidly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Consumers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Clients Review A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal