72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential clients are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

89% Of Consumers Review A Businesses Replies To Reviews

Not only do many customers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to consumer review statistics, a whopping 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews first.

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as suggestions from friends and family.

Source: Brightlocal

95% Of Dissatisfied Customers Will Go Back To A Business If A Business Manages To Resolve Issues Rapidly And Effectively

Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

American Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two-thirds of businesses have excellent and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp every month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center