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Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
If A Company Makes An Effort To Fix Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Business
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
89% Of Buyers Want To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their mobile devices.
Source: Statista
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center