Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

83% Of All Young Customers Were Invited To Give A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Since They Desire To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

70 Percent Of Customers Prefer To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

95% Of Unhappy Consumers Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Efficiently

Consumers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two thirds of companies have great and exceptional ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal