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The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly normally succeed, review websites help make certain of that.
Source: Statuslabs
95% Of Dissatisfied Consumers Will Return To A Company If A Company Manages To Fix Problems Rapidly And Efficiently
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to client review data, a massive 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose an attorney or a medical professional.
Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall score.
According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
USA Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.
Source: Statista