63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

If A Company Manages To Solve Problems Quickly And Effectively, 95% Of Disappointed Consumers Will Return To A Business

Clients do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Over Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

United States Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do the majority of consumers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably generally succeed, review websites help ensure of that.

Source: Statuslabs

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to client review data, a massive 19 percent of customers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone