Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings statistics, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

89% Of Customers Browse A Businesses Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15 Percent Of People Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential consumers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly usually succeed, review websites help make sure of that.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall 2 out of 3 businesses have excellent and awesome ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

89% Of Individuals Choose To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, people young and old prefer to read reviews on their phones.

Source: Statista