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60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and ranking statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
83% Of All Younger Shoppers Were Invited To Submit A Review Recently
Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
89% Of Individuals Like To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, consumers prefer to read reviews on their smart phones.
Source: Statista
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the large bulk of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
USA Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your consumers develops trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs