Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the huge majority of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

American Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

Reviews Posted On Twitter Can Improve Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo